where stylish visions become luxury brands
I craft brands and websites with distinct aesthetic appeal for aspirational entrepreneurs. The result? A brand that your clients will love and a website that they will adore to connect with.
narrating your story through design
From branding to website design, we will work together to design the absolute best visuals for your business. Putting your vision for your business at the front of everything designed.
stylist branding and website design
wedding branding design
bookkeeper branding and website design
transformative brand discovery
The brand journey that you will undertake, is one of discovery – for you and your business. Uncovering key information, this is then utilised to design the truest branding that your customers will adore. From aspirationl branding to a website that they love, the foundations lay in the preparation.
design with psychology
The first step is creating your ideal customer persona right down to the finer details, so you know exactly who you are targetting. You will then discover your brand achetype, which is vital to everything you output from visuals to copy. Using Carl Jung’s archetype theory, you will unlock enlightenment that will make marketing your business so much easier. You can use the results from these incredible tools going forward in your business.
“As a Stylist & Personal Shopper, having a stylish & sophisticated website is a must and I put all my trust in Hayley to create something amazing, and wow she did just that. The final design was exactly to my taste, the colours, fonts & layout were exactly what I had envisioned.”
Danielle, Dressed by Danielle
client love letter
“I have loved working with Hayley on my new website. As a freelance mum my own website was always going to be at the bottom of my to-do pile and I’m also pretty clueless about these things. I love Hayley’s branding and style and I felt like I was in good hands.
Hayley was enthusiastic and positive as well as extremely patient. She was super helpful in answering all my questions, reassured me when I was having a mental block about my web copy and really went the extra mile to make sure I was completely happy.”
Catherine, Social Wonderland
With a career in design spanning near on 15 years, her mediums may have changed over the years but the same well honed skill continues to evolve. With an eye for design, Hayley stays on top of current trends and at the forefront of trend forecasting. A bohemian of sorts, she takes her design and word inspiration from not only design industries but also nods to nature and classical arts for ideas. A design school graduate with a love of typography and all things design related.